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History

The Eqstra group is an established business, with its roots dating back 27 years. The core business model of providing leasing and value-added services has been a feature since inception.

1984 - 1988 1993 - 1999 2000 - 2011
1984 Hertz Leasing is established as a joint venture between Imperial and Nedfin Bank. The business model is the provision of leasing and related value-added services for passenger vehicles.
1988 Imperial acquires the remaining shareholding in Hertz Leasing, and changes its name to Prime Car Leasing.